Nissan to Launch Infiniti in Japan

Nissan to launch Infiniti in Japan

Nissan has announced it is to launch the Infiniti brand in it's home market of Japan, to capitalise on increased demand for executive cars and to compete with the dominance of luxury offerings from German brands such as BMW, Mercedes and Porsche. Infiniti models are manufactured in Japan for export overseas, however, with the brand making less than 1 percent of Nissan's operating profit in the last 2 years (due to a consistantly strong yen), this could be a last attempt to make the venture worthwhile.


Nissan to launch Infiniti in Japan

The new Skyline will be the first model launched under the brand in Japan and could be in showrooms in late 2013. The brand will be sold through existing Nissan dealer networks, with no Infiniti specific dealerships on the horizon until sales figures can be established. Infiniti is expected to reach it's target profit margin of 6-7 percent for the current business year, primarily due to a weaker yen.